During one of the largest interactive festivals in the world, Domtar promotes their PAPERbecause campaign by unveiling a Paper HotSpot. Right smack-dab in the middle of a very bright and loud trade-show was an area to unplug, with couches, a fireplace and bookshelves filled with books and sketchpads.
The Paper HotSpot was a creative way for Domtar to highlight the effectiveness and sustainability of paper and it paid off as the area quickly became one of the highlights for attendees at last months SXSW festival in Austin Texas.
To get a glimpse of what the Paper HotSpot looked like as well as people’s interactions with the space, you can watch Domtar’s video of the event here.
